Have you developed any unique and innovative product? However, do you know how much tough competition that you will face if you introduce your product in the market? There is every possibility that your product may get lost in the crowd. Therefore, if you want to stand out from the crowd you need to do a great packaging so that it can get noticed by people.
Therefore, in this small write up we shall discuss few ideas about packaging design that can give you some inspiration.
- Keep it simple
Nowadays people can see so many visual information while surfing on the net when they look for anything to buy. Nobody can devote so much time to read every detail and hence any simple design often gets noticed. Your packaging goals depending on box style. So, try to design your package so that one can see everything just at a glance.
- Think something out of box
People will not get excited if the same stereo type items are presented to them again and again. People want something really very different. Any simple object can be presented 3-dimensional way and can appear unique.
- Try to create a mystery
If you can create little mystery then people will try to find out what it is. You can put certain question or make a statement so that it can engage people to solve the mystery.
- Consider your customer
If your product is meant for mom then try to put something of their interest or if you are going to target children then attract them with certain games or any delicious food that kids like.
- Offer something that is environment friendly
You can choose the material of your package, that can be biodegradable and does not harm the environment. If the similar package is already available in the market then you can add sustainable property so that people will prefer to take interest in your product.
- Create an interesting story to promote your brand
You can tell people how the idea came to your mind that led to developing your product or how you were influenced to develop such product. Sometimes such stories make a lot of impact on the mind of people and they are interested to know more about the product.
- Choose different colors
Choose few combinations of colors that can easily catch the attention of people. Particularly if you are making any product for kids then they get attracted by bright colors.